Referrals arrive when they arrive
Some months the phone rings off the hook. Some months it doesn't, and there's no telling why.
Great relationships, no rhythm behind them.
Get More Referrals
Your best work comes by referral. Make it on purpose.
Relationships built this business. The general contractors, property managers, other trades and past customers who send you work have done more than any ad ever could. We make that engine repeatable, so it keeps running even when you're slammed.
Book 30 minutes
More referral sources, and more from the ones you have. Twelve weeks, fixed price.
- The GC on most of our big jobslast job: this monththank
- The GC who used to send three a quarterlast job: 14 months agocall
- Past customers, two years and oldernobody's reminded themwake up
- Three GCs we've never calledbigger jobsadd
- Property managers near the shopsteady workadd
- The supplier who knows everyonesends work both waysadd
Sound familiar?
Who's gone quiet?
A GC who used to send three jobs a quarter hasn't called in a year. Nobody noticed, because nobody's job was to notice.
The relationships are earned. Keeping them warm is a system.
Time spent on the wrong doors
Hours on prospects who were never going to be a fit are hours your best people don't have.
You should know who's worth your time before you spend it.
What we do about it
We take what already works and give it structure, strategy and a system: the right targets, a rhythm for staying in touch, and a scoreboard that shows where every job came from.
Keep what built your business. Fix what slows it down.
More of the right relationships, and more from the ones you have. Whether that means bigger jobs, more of the steady work that keeps the lights on, or both.
What changes
Earned relationships, run like a system.
You don't need to become a salesperson, and you don't need a marketing department. You need the relationships you've already earned working for you on a schedule, plus a short list of the right new ones. That's what we build, and we build it around how you already win work.
The right targets
Modern targeting tools pinpoint who's actually worth your time, so nobody chases the wrong doors.
A rhythm, not a scramble
Who to call, when, and what to say. Steady, and never salesy.
A scoreboard
Every job tagged by where it came from, so you know which relationships pay off.
Growing the sources
More from the ones you have. More of the right new ones.
Most owners can name their top three referral sources. Fewer can say who's gone quiet, and almost nobody has a list of who should be sending work and isn't. That list is where the growth comes from, and it's specific: names, not categories.
Deeper
The accounts you already have
Know where every job came from, close the loop when a referral lands, send work back, and say thank you on a rhythm instead of when you remember.
Bigger
The next tier up
The general contractors and property managers doing the larger jobs you're ready for. A short list, the right introduction, and a reason to call that isn't a pitch.
Wider
Sources you don't have yet
Other trades who see the job before you do, suppliers who know everyone, facility managers with steady work, and the past customers who'd call if they were reminded you exist.
What's included
The map, the targets, and the rhythm.
The map
We sit down with you and your people and map where the work actually comes from: who refers, how often, what kind of jobs, and who's gone quiet. Most owners are surprised by at least one answer.
The targets
We use modern targeting tools to build the short list of relationships that would feed your business: deeper accounts, bigger jobs, or steady smaller work. Specific enough that no time goes to the wrong fit.
The rhythm
A simple plan for staying in touch, closing the loop when a referral comes in, sending work back, and waking up past customers. Written down, owned and tracked, so it keeps running when you're busy.
Where the growth comes from: deepening accounts you already have, moving up to bigger jobs, adding the steady smaller work that keeps crews busy, and past customers who'd call if they were reminded you exist.
Twelve weeks, start to finish
Map. Build. Hand off.
Weeks 1 to 3
Map
Where the work comes from today, who's gone quiet, who's worth more.
Weeks 4 to 10
Build
The target list, the outreach, the rhythm. We run it alongside your people.
Weeks 11 to 12
Hand off
Running on its own, tracked, and showing up on your scoreboard.
- Fixed price
- Agreed up front. You own the list, the plan and the tracker either way.
- Built on what works
- We don't replace your relationships with a sales process. We put a system behind the ones you've earned.
- Your voice
- Outreach sounds like you, not like an agency. Your people stay the face of the business.
- Measured
- Referrals in, by source. Quiet accounts woken up. New targets reached. Agreed up front, reported monthly.
- What we won't do
- Cold spam, gimmicks, or anything that would embarrass you in front of a GC you've known for twenty years.
Questions owners ask
Straight answers.
- Do we need to become salespeople?
- No. You don't need to become a salesperson, and you don't need a marketing department. You need the relationships you've already earned working for you on a schedule, plus a short list of the right new ones. Your people stay the face of the business.
- What is a referral partnership?
- The general contractors, property and facility managers, other trades, suppliers and past customers who send you work. They've done more than any ad ever could. We make that engine repeatable, so it keeps running even when you're slammed.
- Will you cold-call or spam our contacts?
- No. No cold spam, gimmicks, or anything that would embarrass you in front of a GC you've known for twenty years. Outreach sounds like you, not like an agency.
- Can you help us find new referral sources, not just keep the ones we have?
- Yes, and that's half the work. The map shows who sends work today and who's gone quiet. The targets are the short list of new sources that would feed the business: general contractors you've never called, property and facility managers, other trades, suppliers who send work both ways. Specific enough that no time goes to the wrong fit.
- How do you decide who to go after?
- Modern targeting tools pinpoint who's actually worth your time, whether that's deepening current accounts, moving up to bigger jobs, or adding the steady smaller work that keeps crews busy. Specific enough that no time goes to the wrong fit.
- How long does it take, and what does it cost?
- Twelve weeks, start to finish, at a fixed price agreed up front. You own the list, the plan and the tracker either way.
- How is it measured?
- Referrals in, by source. Quiet accounts woken up. New targets reached. Agreed up front, reported monthly.
- What if a referral program isn't worth it for us?
- Then we'll say so. The thirty-minute conversation is where we work that out, and if it isn't worth your money you'll hear it from us.
Show us who sends you your best work.
Then we'll show you who else should.
Thirty minutes at your shop. If a referral program isn't worth your money, we'll say so.
Let's see if it's worth it.
Book 30 minutesOr write it down.
Three things and we'll reach out.